Writers in Tech

700% better with content localization | Interview with Mette Thomsen of GetYourGuide

Episode Summary

How can a localized content increase your conversions by 700%? Listen to the next episode! I had a pleasure to talk to Mette Thomsen Danish Language Specialist at GetYourGuide. Listen to it if you want to learn about: -How to add context to your localization process -Content team hierarchy in a unicorn (B$) company -Best practices for localization -Creating a content style guide for your localization team -What tools you should be using -Marketing guidelines vs product content style guides -Scaling a localization team -

Episode Notes

Mette Thomsen

Hiring at GYG

Microcopy & UX Writing on Facebook

Free UX Writing course

5 UX writing tips for localization by GetYourGuide

GetYourGuide design team

 

Tools for localization experts

https://crowdin.com/

https://xtm.cloud/

https://www.atlassian.com/software/jira