Writers in Tech

Content strategy and the triangle of decision making with Ahava Leibtag @ Aha Media Group

Episode Summary

Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame.

Episode Notes

Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame.

With 20+ years of writing and content, she has learned to use strategy to connect the dots that lead to a better user experience. A great UX professional, she says, finds a UX angle in everything they do, whatever their job title. 

Tune in for insights about:

• Ahava’s secret content sauce: The triangle of decision making
• How to work with data-driven content
• Why it’s smart to learn as much as we can about the field, and how to do that
• What UX pros can learn from content marketing — and from Top Gun!

Try our free UX writing course

Connect with Ahava on LinkedIn

Check out her book The Digital Crown

A few of Ahava’s recommended resources:

Search Engine Land
Google Trends
Ahrefs free keyword generator

Moz