Writers in Tech
How to Start a UX Writing Content Design Agency Like a Pro
Episode Summary
In this episode, Tricia Hingpit shares her journey from junior content writer to founding one of the largest content agencies in the Philippines, Blue Salmon Solutions. Listen in to find out what key strategies Tricia uses for finding and managing clients. From one-time projects to retainer agreements, she’s a pro when it comes to developing relationships and building lasting partnerships. Ever had to fire a client? It happens, and Tricia has experienced that as well. It’s an awkward moment, but she offers some great advice on handling that sticky situation with honesty and professionalism. Trisha's advice underscores the significance of trust, communication, and continuous learning in building successful freelance and agency careers. From networking tips to content marketing strategies, this episode offers invaluable guidance for aspiring UX writers and agency owners alike.
Episode Notes
- Introduction to Tricia Hingpit, a freelance UX writer who owns her own agency.
- Hear how she rose from junior content writer to agency owner.
- How Tricia onboards her clients and her process for demonstrating the value of content and UX writing.
- How to determine which clients are one-timers and which will become retainer clients
- Strategies for expanding her menu of services to include UX research and more.
- Knowing how to put an actual price on your services as a freelance UX writer.
- Methods of project management that have helped Tricia and her clients find happiness
- How Tricia has used Notion, Slack, and automations to communicate effectively with clients throughout projects.
- Pro tips about meaningful communication and trust building.
- Knowing when a client just isn’t a good fit and how to gently fire them
- Tips for maintaining a demanding work schedule and a life beyond work.
Check out our free UX Writing course here
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